Ugly on purpose or just ugly? 

They say that every trend is circular and eventually returns with small or no differences at all.

The same applies to brutalism which can be reflected in the minimal style or techwear among others. I happen to be a big fan of both of those trends. I love

clean and polished outfits, monochrome or nude palettes, and leaving any unnecessary detail.

All these things can be found in Brutalism.

Brutalist architecture was at its prime between the ’50s and ’70s but even then most of the people just considered the buildings hideous and monstrous. This opinion didn’t change until the last couple of years, when

a sudden appreciation emerged for brutalism

and gained ground in web design, fashion, sculpture, and furniture design.

“Brutalism is the techno music of architecture, stark and menacing.”

Brad Dunning, GQ

But if someone who never heard of brutalism would look at the buildings, most likely would find them ugly. So the question is

how do we know if it’s art or it’s just ugly?

Well, I guess one has to know the rules to break them. Brutalism works with raw materials, geometrical forms, and original colors or no colors.

It’s not about design, it’s about the function.

That said, brutalism can be easily applied to fashion. Especially now when sustainability and functionality is more important than ever.

Deepti Barth
Outerwear by Martijn Van Strien
Photo: Stella Bonasoni for Numéro Russia
Geisel Library in San Diego
Photo: Ryan Kelehar
Boston City Hall
Photo: Ezra Stoller
an example for brutal webesign

Fashion and lifestyle blogger, coffee addict.


  • Justin

    Long time supporter, and thought I’d drop a comment.

    Your wordpress site is very sleek – hope you don’t mind me asking what theme you’re using?
    (and don’t mind if I steal it? :P)

    I just launched my site –also built in wordpress like yours– but the theme slows (!) the site down quite a bit.

    In case you have a minute, you can find it by searching for “royal cbd” on Google
    (would appreciate any feedback) – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus scare!

    • virag

      Hey Justin, first of all, thank you so much! I’m so happy to hear that because as a total beginner I’m never sure how others like my page. 🙂 Secondly, I am sorry it took me forever to answer! Crazy times indeed… I currently use the theme called “Coutoire” and I can only recommend it! Although I think your page looks very professional and user-friendly. Thanks again for your note, it really means a lot! Stay safe!

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